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Why APIs Matter to Your Small Business

2 min read
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API or the Application Programming Interface is the tech that allows various applications to communicate with each other. APIs permit the smooth flow of operations between multiple platforms.

Because API is considered the next front of eCommerce, you must prepare your business to compete effectively against competitors.

4 Reasons to use APIs

Below are four crucial reasons to implement APIs.

1.Next-level Search Engines

The Application Programming Interface optimizes the information search process for websites. Platforms like Google utilize APIs to grade data, which involves spotting the right info from the internet while configuring search results & scrutinizing data to identify the most relevant results. This approach is better than just searching the entire internet for target keywords.

Furthermore, the sophisticated engines embedded into API-driven websites draw clues provided by other pages that permit integration.

2.Boost your Social Media Campaigns

For online sellers, it’s almost counter-productive to ignore social media. Still, you need a well thought out strategy because posting on multiple platforms can be hectic.

Leveraging a third-party service that can guarantee engagement in all these platforms and streamline your social media campaign. You can implement this via an Application Programming Interface service that enables you to communicate with multiple social media sites.

Lastly, APIs prompt your website visitors to click and share your website content on various social media sites, further fortifying your social media campaigns.

3.Access various Online Payment Avenues

You need an API to integrate payment avenues into your eCommerce. This technology communicates with various payment platforms like PayPal and whatnot.

With an API, you can receive payments by just adding a payment button to your online store.

4.Streamline Work processes

In a fast-changing business environment, you need Project Management tools to play your operations and get quick results.

These project management tools leverage APIs to ease the data-sharing process by simplifying the attachment and sharing of files in a timely and manner.

5.Website Analytics

Website analytics are vital in analyzing visitor movements on your eCommerce store and tracking consumer spending trends on various pages.

APIs allow your network to connect with others and simplifies communication, thus enabling real-time visitor tracking.


To learn more about API features and pricing, visit This website explores over 100 API products from thousands of manufacturers.

Author Bio:

Blair Thomas has been a music producer, bouncer, screenwriter and for over a decade has been the proud Co-Founder of eMerchantBroker, the highest rated high risk merchant account processor in the country. He has climbed in the Himalayas, survived a hurricane, and lived on a gold mine in the Yukon. He currently calls Thailand his home with a lifetime collection of his favorite books.